Mindspike Design, a design and marketing agency based in Milwaukee, WI, today announced the launch of the newly redesigned website for their client, Heritage Senior Living, a senior lifestyle community with locations throughout Wisconsin.
Answering the increasing trend toward mobile devices, Heritage’s new website utilizes responsive web design, a web development technique that maximizes visitors’ experience no matter what device they are using – desktop computer, smartphone, or tablet. This feature will help ensure that Heritage website visitors will always be able to easily locate and view information on senior living.
“As seniors and their families continue to adapt to using these new devices, it is important to make our website ready to provide information that is easy to read and use,” said Debbie Harry, Regional Director of Marketing at Heritage Senior Living. “Whether getting more information on our communities, or our Memory Care, Assisted Living, and Independent Living options, visitors on a tablet or a smartphone will be able to access that material easily.”
Highlights of the redesign include a focus toward the visitor demographic, a call to action-based homepage, revamped navigation, video features, improved community information pages and a latest news page allowing for blogs, events and other information to be posted timely.
The staff of Heritage Senior Living will also find the new content management system easy to use, allowing key staff to update page content and embedded media onto the website using a secure administration section of the website. The content management system (CMS) is powered by WordPress, a hugely popular platform used by millions of users and developers worldwide.
“We’re excited to have a resource like our website to keep our residents and their families up to date with the many events we offer to residents,” exclaimed Ms. Harry. “Keeping everyone informed is very important to us and reflects our values of connecting to our residents’ needs.”
The new website can be found by visiting http://heritagesenior.com.
About Mindspike Design
Headquartered in Milwaukee’s Third Ward, Mindspike Design specializes in combining the latest technology with the best in creative trends. Focusing on producing incredible and indelible design and marketing initiatives for businesses of all sizes, Mindspike produces a wide range of projects ranging from website design and development, print and packaging design, logo and brand development, as well as other forms of creative marketing communication. Visit: https://mindspikedesign.com
About Heritage Senior Living
For over 25 years, Heritage Senior Living has provided residents and their families with exceptional facilities, while giving caregivers and professionals the resources to excel in providing the best care in all aspects of senior living. Primarily based in South Central Wisconsin, Heritage Senior Living employs over 650 people and serves nearly 1500 residents. Their communities focus on Independent Senior Living, Assisted Living, Enhanced Assisted Living and Memory Care.
Heritage Assisted Living is a subsidiary of MSP Real Estate, Inc. (MSPRE) whose subsidiaries, MSP Construction and MSP Property Management make up a full service real estate development company. MSPRE has extensive knowledge of real estate development gained over the past 20 years with 28 projects totaling over 140 million dollars in value.