I think we all surf the web when we shouldn’t be. Whether we’re spending the workday shopping for new shoes or searching for a good attorney to handle that lawsuit, we click across hundreds of websites every day. There’s no doubt that what looks good, sticks in our memory.

At Mindspike, we’ve produced 127 websites. Really, the exact number escapes me, but it doesn’t really matter because we’ve actually designed, launched, updated and then fully re-designed more than a few websites simply because of how fast things change online these days. We like to work behind the scenes, helping our clients maximize their website, because we know that up front – the look of the website says so much about their business.

Your website’s design says to your visitors: “Welcome. You can trust me.” Your web design helps say this because:

You’ve made your site navigation easy.
You’ve created a hierarchy of messages.
You’ve developed a visual identity.
You’ve developed an experience for your visitors.

Imagine your company’s website is the digital front door to your business. You probably wouldn’t walk into a store if the front door was a rusted steel-plate entryway with a single-throw bolt lock on it. And, you definitely wouldn’t shop there.

So, while I’ve been surfing the web a lot lately (up late at night or even during lunch on my iPhone), I’m finding more and more websites that say less and less about the business itself. It seems like these websites have a flurry of too-much-information all coming at me at once. Everything starts to look the same and I wonder what provokes these web designers to clutter that precious web space.

Sure, your website can be busy, but it can also be appropriately put together. It can be ALL ABOUT YOU, but more than anything else, your website is about your customers. You can do them the favor of providing them with a web design that flows, where information can be accessed – not throw in your face – and where their shopping experience is a delight, not a burden.

So, what do you think your web design says about you?

One Response to “What your web design says about your business.”

  1. Michael Seidel

    Great article! Really enjoying this blog.

    One thing that seems to be missing: “You’ve tested the site with users to make sure it actually meets their needs.”

    Of course, this this the usability guy in me talking, but it goes almost without saying that a brand can spend a lifetime GUESSING how effective their messages, nagivation, and visual identity are, but it’s all for naught if it doesn’t give the users anything to latch on to. That’s one of the key ways your 2nd to last paragraph can come to life.

    Talk and test, talk and test.

    Reply

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