I see Pinterest as the new Google. If I want to find something, (recipe, how-to project, great content for a client) I search Pinterest first, not Google.

Businesses must to learn to blend in with Pinterest users. If they’re interested in your product or service, they’ll click on the link connected to your Pin. This is where my three tips will come in handy.

Inspired by Jeff Bullas’s recent post here are three ways to build your Pinterest page.

  1. Profile picture: Try using a well-composed, well-lit picture that is actually a person, like the owner or representative of your business. A brand logo is great for brand building, but it signifies a new user and, at worst, a spammer!
  2. Original links: It’s great to re-pin, especially since you want be “social” on a social network, but uploading or adding your own pins will help your SEO. You want to have a good mix of original pins and re-pins — you want to look like you can stand on your own two (creative) feet.
  3. Board placement/content: The boards you want seen the most, put in the first row. Your board content should vary. You want a few boards that are of personal interest, and boards that only have to do with your brand. Compartmentalize accordingly. Personal interest boards make you seem like an actual human being, not a robot.

Pinning can naturally advertise your business, without any pushing. If you have great content, visually interesting graphics, and strategic keywords, you shouldn’t have to promote and “get all up in a consumer’s business.”

Maggie Pinnt is a social media strategist at Mindbenders Media, a Milwaukee-based social media marketing and design agency. She can be reached at maggie@mindbendersmedia.com 

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