Usually, you have to travel to tropical locales to truly soak up some rays. But the Ultimate Sun tan can be found about halfway between the equator and the North Pole — right here on Milwaukee’s East Side.

The solar specialists at Mindspike Design have formulated a new way for customers to keep an eye on Ultimate Sun with a brand spankin’ new website.

Ultimate Sun’s five different types of tanning beds are featured, all offering UV-free tanning options — a far cry from the cramped tanning beds of old. And that fresh take on tanning has transferred to the redesign, which includes one-touch drop-down pricing options for Ultimate Sun web surfers. In a spiffy social-media connection, the brand’s Twitter feed has been integrated into the sleek, sexy, photo-focused site.

The fully content-manageable site was created to be mobile friendly, with a responsive design in mind. The redesigned site goes beyond selling Ultimate Sun’s hand-picked products. It also tells fans about who they are with a “meet the fam” tab, profiling each employee’s hometown, favorites, photos and includes a few “rando” references for good measure.

UltimateSunTan.com shines a positive light on owner Sini Skodras’s stellar shop, which stands the shadows of UWM. Messaging mentions students — a welcome clientele that’s offered special discounts — and caters to sun-seeking patrons looking to add a little color by spray or by bed.

(Cue movie trailer voiceover:) We thoroughly enjoyed working with Ultimate Sun. You could even say this redesign was … fun in the sun.